Iconic surf brand books 7800% sales increase following wild success of Korean splatterfest Squid Game! – BeachGrit

Iconic surf brand books 7800% sales increase following wild success of Korean splatterfest Squid Game! – BeachGrit post thumbnail image

Biggest spike in slip-on sales since Spicoli in Fast Times!

If Pauly Van Doren, the legendary founder of the world’s most enduring surf-skate brand Vans, didn’t die five months ago he would’ve seen the sharpest spike in sales in his company’s history. 

See, following the wild popularity of the Korean kill-porn splatterfest Squid Game on Netflix, fans have gone mad buying up the green boiler suits and white Vans slip-ons worn by the desperate bastards killing each other for a fifty-mill winner take all kitty and for the entertainment of elderly gay white men. 

According to the Sole Supplier, sales for the Vans True White slip-on with its vulcanised mid-sole and waffle tread and a retail of around fifty dollars, has increased 7800%. 

Van Doren, a high-school drop-out, whose nickname was Dutch the Clutch, created the Van Doren Rubber Co in 1966 with his little brother, James, who died in 2011, and their pals Gordon, Ryan Emmert and Serge D’Elia. 

The first store, in Anaheim, California, sold American-made shoes direct to the public with the slogan, “Canvas Shoes for the Entire Family” at prices between two and four dollars a pair. 

It’s not the first time pop culture has lit a fire under sales.

Californian surfer actor Sean Penn, as Jeff Spicoli in Fast Times at Ridgemont High, used his own pair of Vans OTW  slip-ons in the movie, a decision that would propel sales of the shoe into the stratosphere, although nothing like ol Squid Games.

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